Our Story
Finding the right genetics often means searching dozens of websites, social media posts, and sale catalogues before phoning a contact to ask for recommendations.
Comparing AI sires across multiple suppliers is time consuming, purchasing is clunky and fragmented, and much of the industry’s best genetics remain difficult to discover.
Finding the right genetics often means searching dozens of websites, social media posts, and sale catalogues before phoning a contact to ask for recommendations.
We believed there had to be a better way.
Our mission is simple:
To make buying and selling livestock genetics as easy as buying anything else online- while preserving the trust, transparency and relationships that have always defined our industry.
How Inhero is different:
- Search livestock genetics by breed and performance data
- Compare genetics from multiple suppliers in one place
- Purchase genetics securely through one central marketplace
- Discover new genetics through powerful filtering tools
- Save favourite sires and genetics for future reference
- Secure online checkout with payment processing
- Automated shipping and handling
- Automated compliance information sent to breed societies where relevant
- Receive stock updates and track trends
Looking forward:
We’re building the digital infrastructure for a more connected livestock industry- from secure transactions and automated logistics to better genetic discovery, smarter decision making and meaningful relationships between breeders across Australia and ultimately, the world.