meet Inhero
Inhero is the definitive global marketplace for livestock genetics. It’s the last place you’ll ever need to look for the traits you need.
We started with one shared feeling: this should be so much easier.
Inhero is transforming the global livestock genetics industry. As the first dedicated marketplace designed to centralise discovery, comparison and transactions, Inhero replaces fragmented systems with one seamless platform.
Breeders can search, filter and compare genetics from across the market, then complete secure end-to-end transactions in a single place. Inhero makes premium genetics easier to discover and access, creating a more connected, transparent and efficient future for livestock breeding.
Discover what you need. Diversify your breed.
Inhero allows breeders to easily browse the gene pool, filtering for traits they need from suppliers they trust. Inhero turns the grind of genetic searching into the thrill of everyday discovery, giving producers the chance to make unexpected connections and find what their herd is missing.
We offer more exposure, efficiency, and opportunity for every producer.
Like all things in agriculture, breeding is a mix of careful planning and a little luck. Inhero helps breeders tip the odds in their favour, enabling more control over their genetics and greater visibility of what’s possible. It’s a universal marketplace that levels the playing field.
What drives us
Support
An online marketplace that doesn’t abandon boots on-the-ground.
Digital never means disconnected. Our platform is built around preserving the relationships that give the industry strength. We stay engaged with our community, grounding solutions in real-world needs.
Simplicity
An intelligent system that doesn’t take away from an intuitive experience.
We never let behind-the-scenes tech get in the way of the producer. Our highest priority is to make the complex simple, by taking admin out of the equation and translating data into discovery.
Opportunity
A world of discovery that hands producers the wheel and doesn’t pick favourites.
Only the producer knows what’s best for their business. We’re simply here to widen the field of possibilities. The more choice we add to the gene pool, the more potential there is to find.
A world of discovery for breeders
A world of discovery for breeders
A world of discovery for breeders
Streamline your search for missing traits and find more matches to your strengths
AI-driven search and smart filtering, using data from ABRI and beyond
Stumble upon better outcrossing opportunities and broaden your gene pool
Browse producers and bulls in your orbit, or search off the beaten path
Hone your sales with optimised logistics and greater market exposure
Product listing, payment and shipping are all handled within the Inhero platform
Frequently Asked Questions
When an order is placed, Inhero automatically prompts the storage facility (commercial or private) to confirm availability. That response is sent to the seller, prompting them to confirm the sale. When confirmed, the storage facility is notified to process and ship the order.
Inhero processes all sales using the payment gateway “Stripe”. After a sale is confirmed, all funds are held in escrow for 7 days before distribution to the nominated bank account.
Shipping is at the discretion of the storage facility (commercial or private). All shipping and handling processes and invoices are managed by the applicable storage facility. The buyer’s billing details are provided to the storage facility for shipping and handling fees.
The storage facility of origin. E.g. commercial storage facilities/ on-farm storage.
Inhero will triage your order and work with the parties involved to source the product. In circumstances where product is stored in multiple locations, Inhero will work to make arrangements to meet the order. If acquiring more product isn’t possible, Inhero will make efforts to direct buyers toward alternative options.
No. Buyers can only order one item at a time. This eliminates invoicing errors and simplifies workflows for third party providers, eg. storage facilities.
Inhero accepts credit card payments up to $10,000. Thereafter, buyers will be directed to use our BECS direct debit system, which automatically generates an invoice.
No. Once an order has been approved by both the storage facility and the seller, the shipping process initiates and is then handled external to Inhero.
Shipping is managed in the traditional format, whereby storage facilities (commercial or private) receive a notification of the order awaiting fulfillment. Both buyers and sellers are notified when orders are processed and shipped, with tracking details when available.
Any incidents during shipping and handling are the responsibility of the storage facility and/or the shipping company.
Limits only apply when stock volumes are depleted. Both buyers and sellers will be notified in this case to prevent sales on unavailable genetics. Contact us to discuss options around custom collecting in-demand sires to meet buying needs.
All sires with semen available for purchase must be registered with the applicable breed society. Sellers are encouraged to include as much detail and accreditation information as possible on all listings to instil buyer confidence.
Listings are active for 12 months from the date of payment for the first listing. Listings will automatically renew at the 12 month mark and sellers are notified when that date is approaching.
Inhero will direct order details to the storage location nearest to the buyer’s delivery address.
You will receive shipping instructions and be responsible for arranging delivery and invoicing the buyer for associated costs, external to Inhero.
Yes. “Stripe” is a global payment provider with internal comprehensive checks and safeguards to protect your transaction. All funds are held in escrow until delivery.
Inhero is a place where fortune favours the bold and curiosity is rewarded. It’s a place for those in search of less paperwork and more simplicity. It’s where sires are tracked down and traits turn up. It’s where we find the genetic edge. Here, you can expect the unexpected and discover your herd’s next hero. Look no further. Leave no straw unturned. The future is in the gene pool. Go find it.