meet Inhero
Inhero is the definitive global marketplace for livestock genetics. It’s the last place you’ll ever need to look for the traits you need.
We started with one shared feeling: this should be so much easier.
The genetics market is a grind of data banks, missing links, paperwork and middle men. Inhero streamlines the process, opening up a world of discovery for breeders.
Discover what you need. Diversify your breed.
Inhero allows breeders to easily browse the gene pool, filtering for traits they need from suppliers they trust. Inhero turns the grind of genetic searching into the thrill of everyday discovery, giving producers the chance to make unexpected connections and find what their herd is missing.
We offer more exposure, efficiency, and opportunity for every producer.
Like all things in agriculture, breeding is a mix of careful planning and a little luck. Inhero helps breeders tip the odds in their favour, enabling more control over their genetics and greater visibility of what’s possible. It’s a universal marketplace that levels the playing field.
What drives us
Support
An online marketplace that doesn’t abandon boots on-the-ground.
Digital never means disconnected. Our platform is built around preserving the relationships that give the industry strength. We stay engaged with our community, grounding solutions in real-world needs.
Simplicity
An intelligent system that doesn’t take away from an intuitive experience.
We never let behind-the-scenes tech get in the way of the producer. Our highest priority is to make the complex simple, by taking admin out of the equation and translating data into discovery.
Opportunity
A world of discovery that hands producers the wheel and doesn’t pick favourites.
Only the producer knows what’s best for their business. We’re simply here to widen the field of possibilities. The more choice we add to the gene pool, the more potential there is to find.
A world of discovery for breeders
A world of discovery for breeders
A world of discovery for breeders
Streamline your search for missing traits and find more matches to your strengths
AI-driven search and smart filtering, using data from ABRI and beyond
Stumble upon better outcrossing opportunities and broaden your gene pool
Browse producers and bulls in your orbit, or search off the beaten path
Hone your sales with optimised logistics and greater market exposure
Product listing, payment and shipping are all handled within the Inhero platform
Frequently Asked Questions
No listing fee applied for the first 12 months. Thereafter, an annual fee of $100 per sire will apply. Vendors with 10 or more sires listed receive a 25 per cent discount on listings. A five per cent commission rate will apply on all sales, automatically deducted from proceeds and itemised in all transactions.
Shipping is managed in the traditional format, whereby storage facilities (commercial or private) will receive a notification of the order awaiting fulfilment. Both buyers and sellers are notified when orders are processed and shipped, with tracking details when available.
Limits only apply when stock volumes are depleted. Both buyers and sellers will be notified in this case to prevent sales on unavailable genetics. Contact us to discuss options around custom collecting in-demand sires to meet buying needs.
All sires with semen available for purchase must be registered with the applicable breed society. Relevant back-end checks occur on all selling profiles prior to vendors gaining approval to list. All funds are held in escrow until completed product delivery.
Inhero is a place where fortune favours the bold and curiosity is rewarded. It’s a place for those in search of less paperwork and more simplicity. It’s where sires are tracked down and traits turn up. It’s where we find the genetic edge. Here, you can expect the unexpected and discover your herd’s next hero. Look no further. Leave no straw unturned. The future is in the gene pool. Go find it.